King Arthur Baking
King Arthur has essentially had the same brand strategy for the past 200 years: Become a household staple that is passed down through generations by producing an uncompromisingly trustworthy product, and supporting their consumers as an unwaveringly dependable resource. At Bukwild, I’ve been able to work with King Arthur’s marketing team and a roster of interdisciplinary creatives and influencers on a variety of campaigns and initiatives.
Pictured: Pizza-making class with the King Arthur team at their Vermont headquarters.
Website
In 2019, we redesigned their website to update their tech stack and modernize the user experience. I directed the design team on the architecture and UX, to tightly interweave the King Arthur team’s brand and recipe content with a conversion-driven shopping experience. It just so happened that the site launched just before Covid-19 sent consumer demand (and site traffic) through the roof.
Campaigns
We worked with King Arthur for years on their holiday baking campaigns, where we’ve created a multi-channel digital strategy through influencer partnerships, social media, and a heavy Pinterest presence to drive traffic back to a campaign hub on the King Arthur website.
