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Elastic Suite

Elastic Suite is a B2B e-commerce software, which allows brands like The North Face, Patagonia, and New Balance to create digital catalogs and merchandizing tools to support retail customers and international sales reps. As a sister company of Bukwild that was eventually spun out and acquired by another company, I’ve had a decade-long relationship with Elastic that has evolved with my own career, and the lifecycle of the business. 

I’ve worked with the Elastic Suite team on a number of initiatives, including early visual designs and the user experience of key features. Most recently, I led work sessions with their executive and product marketing team to develop a messaging framework across their personas and product architecture.

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In the time that I’ve worked with Elastic, they’ve grown from a small challenger, with just a few customers, to a leader in the category, servicing hundreds of household brands across North America and Europe.